Skip to main content

Build SMS, Email, and Web Notification Templates

DriveMetaData (DMD) provides dedicated editors for creating SMS, Email, and Web Notification templates.


SMS Templates​

SMS templates allow you to send high-priority text messages directly to mobile subscribers.

Creating an SMS Template​

  1. Navigate to /templates and ensure the SMS tab is selected.
  2. Click Create Template (or launch /templates modal).
  3. Enter template details:
    • Template Name: Descriptive identifier for workspace users.
    • Category: Promotional, Transactional, or Lifecycle.
    • Message Body: Enter message text.
  4. Insert dynamic variables by choosing from the variable dropdown or typing {{attribute_name}} (e.g., {{first_name}}, {{points_balance}}).
  5. Observe character counters:
    • Standard GSM 7-bit encoding allows 160 characters per SMS segment.
    • Unicode encoding (emojis, special characters) limits segment size to 70 characters.
  6. Use Send Test SMS to dispatch a test payload to your verified phone number.
  7. Click Save Template.

Email Templates​

Email templates support rich formatting, HTML code, Base64 encoding, subject line personalization, and responsive layout previews.

Creating an Email Template​

create email template

  1. Navigate to /templates and select the Email tab.
  2. Click Create Template to open the full-screen email editor at /templates/email/create.
  3. Configure core email headers:
    • Template Name: Internal reference name.
    • Subject Line: The email subject visible in inbox clients. Supports dynamic variables (e.g., Special offer for {{first_name}}!).
    • Preheader / Preview Text: Short text summary shown next to the subject line in email clients.
    • Sender Name & Reply-To Email: Configure verified domain sending headers.

HTML Content Editor​

  • Switch between Visual Editor and HTML / Code Editor.
  • Base64 encoding is applied automatically upon saving to ensure special characters and markup remain intact during storage and transit.
  • Include custom CSS styles and responsive layout wrappers.

Preview and Test Dispatch​

  • Use the Desktop / Mobile Toggle in the preview panel to inspect layout responsiveness.
  • Send a test email to admin recipients before approving the template for campaign use.

QA Checklist​

  • SMS message length is checked for segment count limits (160 GSM / 70 Unicode).
  • Email subject line contains no empty placeholder tags.
  • Email HTML code uses absolute https:// image source URLs.
  • Web notification click destination URL begins with valid https:// protocol.
  • Test messages deliver cleanly without missing text or broken links.

Common Issues​

IssueCauseResolution
SMS sent as multiple message segmentsIncluded an emoji or special character causing Unicode switchRemove non-GSM characters to keep message within single 160-char segment
Email images do not displayImage hosted on local file path or non-HTTPS URLUpload images to DMD Media Library or secure HTTPS CDN
Web notification click does nothingInvalid or relative destination URLEnsure URL contains full https:// web address