Smarter Segmentation. Real-Time Marketing
Activation
Track every move, segment with AI, and trigger personalized journeys across Google, Meta, WhatsApp, SMS, and more—in real time.
Users clicked, browsed, and nearly converted.
We trusted audience definitions. But rising CPA and inconsistent ROAS told another story. By analyzing stitched behavioral data in real time, we activated campaigns when conversion likelihood — and long-term value — were highest.
Segments That Evolve with User Intent
Move beyond fixed rules. Build dynamic segments that update instantly based on live behavior, journey context, and identity-stitched profiles — so campaigns stay aligned with real user intent.
Activate at the Moment of Conversion
Trigger campaigns, journeys, and offers the instant intent peaks — not hours later. Reduce wasted impressions and improve conversion efficiency without increasing spend.
Lower CPA. Stabilize ROAS. Increase LTV.
By focusing activation on high-intent users, marketers reduce acquisition costs, improve return on ad spend, and drive higher lifetime value across channels.
Built for Performance at Scale
Whether it’s paid media, lifecycle marketing, or CRM activation, real-time segmentation ensures every dollar is spent on users most likely to convert — and retain.
Detect Intent with AI. Segment Dynamically. Activate Instantly. Automatically.
The Brutal Truth About Your Performance
You launched strong campaigns — sharp creatives, disciplined budgets, proven channels. But CPA increased. ROAS became inconsistent. Growth slowed.
Why?
Because most users decide not to convert long before your campaign reacts.
Static segments chase yesterday’s behavior.
Budgets keep flowing to users whose intent already disappeared.
And performance teams pay the price.
AI Changes the Game the Moment Intent Appears
DriveMetaData’s AI doesn’t wait for conversion events.
It reads intent signals in real time:
- How fast users move
- Where they hesitate
- What they skip
- When interest accelerates or collapses
Before a user converts — or drops — AI already knows which way they’re leaning.
That’s the moment performance is won or lost.
Segments That Move Faster Than Your Users
The moment AI detects intent:
- High-intent users enter conversion segments instantly
- Low-value traffic is suppressed automatically
- Churn risk surfaces before engagement drops
No refresh cycles.
No manual rules.
No “wait till tomorrow’s report.”
Your segments move at the speed of user behavior.
Activation Happens While Money Is Still on the Table
This is where performance teams win.
AI-driven segments trigger:
- Paid media only when conversion probability peaks
- Lifecycle journeys before users disengage
- Offers at the exact moment hesitation appears
Not hours later.
Not after budgets are wasted.
While the user is still deciding.
This Is Where CPA Drops and ROAS Stabilizes
When timing improves, efficiency follows:
- Spend concentrates on users who convert
- CPA drops without reducing scale
- ROAS stops swinging unpredictably
- LTV increases through better lifecycle timing
You don’t spend more.
You just stop spending at the wrong time.
That’s the difference AI makes.
Fueling Marketers’ Growth with Smarter Data.
70%
Faster Segmentation and Activation
50%
Improvement in Personalisation accuracy
2X
Better Engagement Rate
40%
More accurate ROAS
Built to Turn AI Signals into Revenue Impact
AI-powered segmentation and real-time activation designed for teams measured on CPA, ROAS, and Growth — not vanity metrics.
Quick start guide with DriveMetaData.
01
Sign up
Create your account in seconds and choose your plan.
02
Integrate and data
Tailor your settings and preferences to fit your business.
03
Invite team
Add team members and collaborators to get started.