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Customer Data Platform8 min read

Marketing Efficiency Ratio (MER) Needs A Warning Label For D2C Growth

How to use MER without letting one blended number hide cohort decay, channel lag, discount pressure, and attribution noise.

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Ranjeet Ranjan

Aug 31, 2026

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Marketing Efficiency Ratio (MER) Needs A Warning Label For D2C Growth

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Customer Identity Glossary: Essential Terms for Marketing Success
Identity Resolution5 min read

Customer Identity Glossary: Essential Terms for Marketing Success

Key Terms Every Marketer Should Know to Navigate Customer Identity Challenges

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UnknownJul 31, 2026