DriveMetaData
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Identity resolution platform for trusted growth data

Resolve Every Customer Into One Trusted Profile for Measurement and Activation

DriveMetaData connects anonymous visitors, app users, devices, CRM records, commerce purchases, offline identities, consent state, and revenue history into an identity graph that improves attribution, audiences, journeys, and personalization.

Review Identity Resolution DemoSee Identity Graph Architecture
Deterministic match rules
Confidence-scored profile merges
Consent-aware identity governance
Activation-ready customer profiles
app.drivemetadata.com / identity/live-resolution-command-center
Live resolution
One customer profile, ready for activation
96%
confidence
1 profile
customer truth
2.4M
identity events
Unified customer profile
C
customer_8472
CRM + app + web + offline revenue
96%
match
OK
consent
88%
complete
Live
sync
AI merge recommendation
Merge after consent check. Refresh attribution and audiences.
Match confidence96%
Profile completeness88%
Governance risklow
Duplicate profile merge queue
CRM + app
web + commerce
offline + email
Consent governance status
99%
eligible identity use cases
Attribution-linked identity
Cross-device91%
Offline match84%
Audience accuracy score
92
deduped first-party audiences
The identity problem

Fragmented Identity Turns One Customer Into Many Decisions

Anonymous web behavior, app events, CRM records, purchases, ad identities, and offline revenue often describe the same customer differently. DriveMetaData shows the conflict, then resolves it into one governed profile.

app.drivemetadata.com / identity/duplicate-before-after
Before resolution
3 fragments
Web visitor
anon_38f
Pricing intent, no CRM context
App user
device_91a
Trial started, push allowed
CRM record
crm_5521
Email verified, revenue attached
After resolution
governed
C
customer_8472
One profile for revenue and activation
96%
confidence
OK
consent
4
systems
Live
sync
AttributionAudiencesJourneysAnalytics
What fragmentation breaks
The same customer can sit in several systems with different permissions, value, and journey state.
Wrong credit
Revenue and conversions attach to the wrong profile fragment.
Duplicate spend
Acquisition and retention audiences overlap.
Journey misfires
Messages trigger from partial customer state.
Resolved identity creates one activation-ready profile.
Duplicate audiencesPoor personalizationUnreliable attributionFragmented customer journeysWeak retention targetingInconsistent reporting
Identity Graph Studio

Show the Identity Graph Story in Four Steps

Every merge shows the identifiers used, confidence score, consent status, review state, and downstream systems that receive the trusted profile.

1
Signals arrive
Web, app, CRM, commerce, and offline IDs stream in.
2
Rules score
Exact matches auto-merge; uncertain links enter review.
3
Consent gates
Region, purpose, suppression, and minimization run first.
4
Profile activates
One profile syncs to measurement, audiences, and journeys.
CollectResolveGovernActivate
app.drivemetadata.com / identity/graph-studio
Identity Graph Studio
Fragmented customer records become one governed profile only after confidence, consent, and audit rules pass.
96%
confidence
OK
consent
1
profile
Web profile
anon_38f
fragment
pricing views · consent unknown
App profile
device_91a
fragment
trial started · push allowed
CRM record
crm_5521
fragment
owner assigned · email verified
Store purchase
order_834
fragment
offline revenue · phone match
customer_8472
One profile now powers attribution, audiences, lifecycle journeys, personalization, analytics, and finance-ready customer reporting.
Anonymous IDs
Logged-in users
Mobile device IDs
Emails
Phone numbers
CRM IDs
Real-time profile stitching

Stitch Every Touchpoint Into Live Profile State

Web behavior, app activity, CRM updates, purchases, campaign engagement, and offline conversions update one customer identity layer as events arrive.

app.drivemetadata.com / identity/realtime-stitching-pipeline
Event ingestion1
web · app · CRM · warehouse
Identity matching2
email · phone · device · offline
Merge rules3
thresholds · review · conflict
Consent check4
region · purpose · suppression
Profile update5
graph · profile · audience
Downstream sync6
measurement · journeys · activation
Live identity sources
Signals stream into the same merge policy instead of creating separate customer records.
Web behaviorApp eventsCRM updatesCommerce purchasesSubscription changesCampaign engagementOffline conversionsServer-side eventsPartner postbacksWarehouse imports
31ms
graph update latency
2.4M
events resolved today
Live
merge stream
AI identity intelligence

Surface Identity Conflicts Before They Hit Growth Workflows

DriveMetaData recommends merges, detects duplicate records, explains match confidence, and flags downstream audience or attribution risk.

96%
Match confidence
phone + subscription + offline purchase
88%
Profile completeness
CRM, app, commerce, and revenue attached
Low
Governance risk
consent and suppression checks passed
$18.4K
Revenue protected
duplicate record risk removed
app.drivemetadata.com / ai-identity/cockpit
AI identity recommendation
Merge two high-value profiles after consent check. Preserve audit history, refresh attribution, and update audience membership.
Resolution review queue
Identity match recommendationsauto
Duplicate profile detectionauto
Confidence scoringreview
Merge conflict resolutionreview
Household/account inferencereview
+ 4 controls in the full workspace
app.drivemetadata.com / identity/matching-engine
Match confidence ladder
1
Exact match
Email, phone, CRM ID, or subscription ID creates a high-confidence merge.
2
Confidence review
Device, offline, and household signals route through a review threshold.
3
Consent gate
Purpose, region, suppression, and permission checks decide whether identity can be used.
4
Audit trail
Every merge, split, override, and downstream sync is retained for review.
Matching coverage
Deterministic matchingProbabilistic matching where allowedEmail matchingPhone matchingDevice matchingCRM ID matchingTransaction matchingOffline-to-online matchingIdentity rulesMatch confidence thresholds
Matching engine

Make Every Merge Explainable and Reversible

Define match strategies, thresholds, review queues, and merge policies so identity resolution supports activation without becoming a black box.

Consent and privacy governance

Gate Every Merge Before Identity Is Used

Consent, permission, region, suppression, minimization, and governance rules run before profiles power analytics, audiences, activation, measurement, or journeys.

Consent-aware identity stitchingPermission controlsGovernance workflowsAudit trailsRegion-aware data policiesData minimizationFirst-party data controls
app.drivemetadata.com / identity/privacy-governance
Merge request
customer_8472
High-confidence link between app, CRM, and offline purchase records.
Region
US
Purpose
Measure
Status
Allowed
Audit
On
1
Purpose
Marketing, analytics, measurement, or lifecycle use
2
Permission
Consent, opt-out, suppression, and minimization checks
3
Policy
Region and data-source rules before profile use
4
Audit
Merge, split, override, and sync history retained
Approved identity use
Attribution refresh
Audience sync
Journey eligibility
Measurement-connected identity

Turn Clean Identity Into Revenue Truth

Resolved profiles connect directly to measurement, mobile attribution, CDP, fraud detection, journey builder, analytics, campaign intelligence, data pipelines, and activation.

MeasurementMobile AttributionCDPFraud DetectionJourney BuilderAnalyticsCampaign IntelligenceData PipelinesActivation
app.drivemetadata.com / identity/measurement-revenue-truth
Trusted campaign credit91%
Offline revenue match84%
Duplicate conversions-31%
Attribution
Correct campaign credit when devices, CRM records, and offline revenue belong to the same customer.
Audiences
Deduplicate acquisition, retention, and suppression audiences before spend or journeys fire.
Journeys
Trigger lifecycle paths from complete profile state instead of partial web, app, or CRM fragments.
Analytics
Report retention, LTV, payback, and revenue from the customer profile finance can trust.
app.drivemetadata.com / identity/audience-personalization
Audience readiness
92
deduped first-party audience score
Suppression accuracy94%
Lifecycle accuracy89%
Channel match86%
Activation checks
Duplicate audience prevention
Audience match improvement
Lifecycle stage accuracy
First-party audience activation
Personalized offers
Journey eligibility accuracySuppression accuracyCRM and ad platform syncCustomer-level personalization
Audience and personalization

Improve Audience Accuracy With Trusted Identity

Prevent duplicate audiences, improve lifecycle state accuracy, personalize offers, enforce suppression rules, and sync cleaner first-party audiences to channels.

Enterprise infrastructure

Identity Infrastructure Built for Enterprise Scale

Run identity resolution on infrastructure designed for high-volume events, low-latency graph updates, governed merge rules, warehouse sync, raw audit logs, and enterprise permissions.

Identity graph runtime
31ms
graph updates
API
first
SDK
supported
Logs
raw audit
Billions of identity events
Low-latency identity graph updates
API-first architecture
SDK support
event streaming pipelines
ClickHouse analyticsWarehouse syncRaw identity audit logsMerge rule governanceEnterprise permissions
Integrations

Connect Identity Across Your Customer Stack

Sync trusted identity signals across CRM, commerce, ad platforms, messaging channels, warehouses, MMPs, CDPs, analytics, activation platforms, and engagement tools.

Search CRMs, warehouses, ad platforms, CDPs, MMPs, APIs, and destinations
SalesforceHubSpotShopifyMetaGoogle AdsTikTokApple Search AdsWhatsAppEmail providersSMS providersClickHouseSegmentTealiumAcxiomBrazeMoEngageWebEngageAppsFlyerAdjustKochava
Trusted growth

Show Identity Impact as a Dashboard Outcome, Then Back It With Proof

Use these as illustrative dashboard states until customer proof is available. The page should eventually attach each identity outcome to a named case study, methodology, or benchmark.

+42%
Higher audience match accuracy
-38%
Reduced duplicate profiles
+31%
Improved trusted campaign credit
+29%
Better personalization readiness
+26%
Stronger retention targeting
1 profile
Cleaner customer reporting
+34%
Improved first-party activation
2.6x
Faster profile stitching

Stop Growing on Fragmented Customer Identity.

DriveMetaData gives growth, marketing, product, analytics, finance, and data teams one AI-powered customer identity foundation connected to profiles, attribution, measurement, fraud quality, journeys, activation, and revenue intelligence.

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