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Free Revenue Attribution Diagnostic

GA4 vs Meta vs Shopify Revenue Mismatch Checker

Compare Shopify, GA4, Meta Ads, and Google Ads revenue. Find the biggest mismatch, likely cause, and your revenue confidence score.

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Built for growth teams that need cleaner ROAS, trusted revenue, and better budget decisions.

Revenue Mismatch Radar
One view for four revenue stories
Meta highest gap
Shopify
Baseline
GA4
-18%
54
Confidence
Meta Ads
+42%
Google Ads
+16%
Meta Ads is claiming the largest gap against Shopify baseline.
60-Second Diagnostic

Enter the Same Date Range From Each Platform

Use the numbers your team currently sees in each dashboard. Shopify is treated as the commerce baseline.

Step 1 of 2
Revenue Inputs
Live preview
Ready to calculate
5/100
Shopify baseline₹0
GA4-100%
₹0 - Likely missing purchases or consented users.
Meta Ads-100%
₹0 - Reporting below Shopify.
Google Ads-100%
₹0 - Reporting below Shopify.
Meta Ads
Largest gap
Critical mismatch
Confidence preview
What May Be Causing the Gap

Revenue Mismatch Usually Comes From Five Places

The checker highlights likely causes based on the size and direction of your mismatch.

Attribution window
Platforms claim revenue across different lookback periods.
Refunds
Finance may remove revenue that ad tools still count.
Duplicate events
Purchase events can fire twice or import twice.
Pixel and CAPI
Browser and server events may not deduplicate cleanly.
Timezone and consent
Reports split days and miss users differently.
Attribution audit handoff

Want Us to Review the Gap?

Book a free attribution audit and get a practical fix list for GA4, Meta Ads, Google Ads, Shopify, CAPI, attribution windows, and revenue reconciliation.

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54/100
Score
Meta Ads
Largest source
Tracking + ROAS
Audit reviews

Why These Revenue Numbers Rarely Match

Shopify, GA4, Meta Ads, and Google Ads answer different questions.

Shopify
Commerce revenue
Refunds, tax, shipping, orders
GA4
User behavior analytics
Consent, events, sessions
Meta Ads
Paid social claim
View-through, Pixel, CAPI
Google Ads
Paid search claim
Conversion actions, model
Revenue mismatch FAQ

Questions Growth Teams Ask

Revenue Truth Sprint

Turn Revenue Mismatch Into Finance-Ready Attribution

Your dashboard found the gap. Now get a practical audit packet that shows which platform claims to trust, which events to repair, and what to fix before scaling spend.

Book a Free Attribution AuditRecheck My Numbers
Audit packet
What your free review returns
Practical fix list
1
Claim map
Meta, Google, GA4, and Shopify gaps
2
Evidence check
Events, CAPI, refunds, windows
3
Fix plan
What to repair before scaling spend
Mapped
Claims
Checked
Events
Defended
ROAS