Deep linking
Route users into the right app screen and preserve context after install.
Direct deep linkingDeferred deep linkingiOS Universal LinksAndroid App Links
AppsFlyer alternative for first-party growth teams
AppsFlyer Alternative for First-Party Attribution, CDP & Business ROAS
DriveMetaData helps brands unify ad, web, app, and customer data to measure true revenue, detect fraud, resolve customer identity, and optimize campaigns using first-party intelligence. It brings attribution and journey activation in one platform, so teams can measure where users came from and decide what customer journey should happen next.
Business ROAS
Attribution + CDP
Journey activation
D2C and eCommerce
Identity resolution
Fraud detection
alternative/appsflyer/truth-console
Attribution truth console
Claims, SKAN, Events, Revenue, and Fraud Quality
1
verified winner
D0/D7/D30
ROAS
live
postback QA
Partner claim resolver
Revenue-trusted outcome
Reported ROAS4.8x
Meta resolved ROAS3.4x
Fraud-clean ROAS3.4x
Scale clean retained cohorts
Winner selected after claim eligibility, SKAN support, retention, revenue, and fraud quality checks.
Mobile attribution parity
AppsFlyer-style mobile measurement, without stopping at measurement.
Deep linking, web-to-app tracking, Android attribution, SKAN-ready iOS measurement, partner network signals, and re-engagement context are covered. DMD then connects those signals to identity, fraud quality, journeys, and business ROAS.
No capability trade-off: mobile attribution basics plus first-party revenue intelligence in one platform.
Web-to-app tracking
Connect landing pages, CTAs, QR scans, clicks, installs, app opens, and revenue.
Web-to-app journeysSmart banner style routingUTM and click ID captureAnonymous-to-known stitching
Android attribution
Measure Android campaigns, installs, app events, stores, and post-install quality.
Android SDK / server eventsAndroid App LinksGoogle Play attributionAlternate store supportGAID / OAID-ready signals
SKAN-ready iOS
Support privacy-safe iOS measurement without losing business context.
SKAN-ready measurementSKAN postback supportConversion value mappingModeled attribution
Operating modelMobile attribution
Same mobile signal. Stronger business decision.
DMD keeps the AppsFlyer-style measurement signals buyers expect, then turns them into identity, revenue, and journey decisions.
Live attribution graphSKAN-readyRevenue-linked
Legend: What AppsFlyer buyers expect -> What DriveMetaData connects -> What teams can do next.
Mobile attribution graph
Mobile Signal Graph
Sky blue routing, violet graph core, coral re-engagement.
LiveBusiness ROAS
Mobile signals from every touchpoint
DriveMetaData mobile graph
Attribution Intelligence Core
Mobile Attribution
Deep links, deferred links, app opens, installs, SKAN, and network signals.
Identity + Revenue
Anonymous-to-known profiles, CRM, commerce, repeat purchase, and realized revenue.
Quality + Privacy
Fraud quality, consent, source trust, suppression, and privacy-safe reporting.
Journey Decisioning
Next-best journey, audience sync, retargeting guardrails, and lifecycle actions.
Teams act from one mobile truth
Deep links
Preserved context
SKAN
Privacy-safe iOS
Web + app
One journey
ROAS
Revenue proof
Capability coverage
Deep links and deferred deep links
Web-to-app journeys and app opens
Android installs and post-install events
SKAN-ready reporting and supported network signals
Measure
Deep links, web-to-app, Android, SKAN, partner networks
Enrich
Identity, fraud quality, CRM, commerce, first-party revenue
Activate
Journeys, suppression, audiences, next-best action
Prove
Business ROAS, LTV, CAC payback, repeat purchase
AppsFlyer helps measure the mobile path. DriveMetaData measures the path, understands the customer, decides the next journey, and proves revenue impact.
The stronger alternative angle
Business ROAS Beats Ad Platform ROAS
AppsFlyer helps marketers attribute app installs and campaign performance. DriveMetaData goes deeper: which campaign actually created profitable customers?
Your single source of truth for marketing revenue.
measurement/revenue-mismatch
DriveMetaData connects Google Ads, Meta Ads, Shopify, CRM, WhatsApp, email, web, app, offline sales, repeat purchase, and refund data before teams decide which campaigns created profitable customers.
D2C case study
How PoshaKHub Recovered 28% of "Lost" ROAS After Fixing Revenue Attribution
Brand: PoshaKHub, an Indian D2C ethnic wear brand selling through Shopify plus Myntra, Ajio, Amazon, and Flipkart.
The problem
PoshaKHub's Meta campaigns showed strong ROAS, but actual Shopify revenue told a different story. With 35%+ COD orders and high RTO on certain SKUs, the team could not tell which campaigns were driving profitable customers versus high-return buyers.
What DMD connected
Shopify orders -> Meta/Google spend -> Shipway RTO data -> CRM repeat purchase history -> WhatsApp engagement
Shopify ordersMeta/Google spendShipway RTO dataCRM repeat purchase historyWhatsApp engagement
4.2x
Reported Meta ROAS
2.9x
After RTO adjustment
3.6x
After repeat-purchase weighting on best-performing campaigns
60%
2 ad sets that looked "good" were driving 60% of RTO volume
What changed
Suppressed high-RTO audience segments from retargeting. Shifted budget to campaigns with proven repeat-buyer cohorts.
22% reduction in effective CAC within 60 days
Prepaid order share increased from 18% to 31% after WhatsApp journey activation
See where your reported ROAS is leaking.
Audit RTO, repeat purchase, COD behavior, and campaign source quality before scaling spend.
The journey gap
DriveMetaData's Strongest AppsFlyer Alternative Angle
AppsFlyer tells you where users came from. DriveMetaData tells you who they are, what they did, what should happen next, and whether that journey created revenue.
See where ad platform ROAS breaks from business ROAS
Compare platform revenue, Shopify orders, refunds, CAC, LTV, repeat purchase, fake traffic, and retargeting quality before you decide what to scale.
Honest positioning
More Than an MMP: Attribution, CDP, Identity, Fraud, and Activation
AppsFlyer is a powerful mobile measurement platform. DriveMetaData is built for brands that need attribution, CDP, identity resolution, fraud detection, and business ROAS in one first-party data platform.
Customer 360, identity resolution, and anonymous-to-known stitching.
Audience segmentation, retargeting sync, predictive LTV, and churn risk.
Fraud detection and journey orchestration tied to campaign attribution.
1
Mobile attribution
Installs, app events, SKAN, deep links
2
Signal quality
Fraud risk, duplicate claims, source quality
3
Customer data
Identity, cohorts, audiences, lifecycle state
4
Revenue truth
CRM revenue, refunds, subscriptions, LTV
5
Activation
Journeys, campaign intelligence, analytics, exports
The journey gap
AppsFlyer Measures The Journey Path. DriveMetaData Runs The Next Best Journey.
Deep links and re-engagement measurement help teams understand how users move across campaigns and channels. DriveMetaData goes further by connecting attribution with unified profiles, journey triggers, AI decisions, suppression rules, channel actions, and revenue measurement in one platform.
AppsFlyer can tell you the path.
DriveMetaData can turn the path into the next best action.
Measure -> Decide -> Activate -> Prove
One platform to measure the source, decide the journey, activate the channel, and prove the revenue.
Measure
Campaign sourceDeep link / click IDApp installWeb signupPartner signalFirst-party event
Decide
Unified profileLifecycle stageLTV signalConsentFraud qualitySuppression eligibility
Activate
WhatsAppEmailSMSPushIn-appAdsCRMSales routing
Prove
ConversionRepeat purchaseRetentionCAC paybackROAS contributionFinance-ready revenue
Fair comparison
AppsFlyer vs DriveMetaData: Which Fit Is Right?
Start with the question your team is really asking. The right fit becomes obvious when the job is clear.
Simple rule
Use AppsFlyer when MMP attribution is the job.
Bigger growth loop
Use DriveMetaData when the job is measurement, customer intelligence, journey action, and revenue proof.
Buyer question
AppsFlyer
DriveMetaData
Plain answer
Buyer question
Which campaign brought the install or event?
AppsFlyer
Best fit for pure MMP operations: attribution ops, partner setup, SKAN, postbacks, and mobile reporting.
DriveMetaData
Strong when attribution also needs web, app, CRM, commerce, fraud, and first-party customer context.
Plain answer
Choose AppsFlyer when the job is only mobile measurement operations.
Buyer question
Which customer should we message next?
AppsFlyer
Usually needs a lifecycle, CRM, CDP, or engagement tool after measurement.
DriveMetaData
Best fit for connected growth decisions: profile triggers, AI journey decisions, and omnichannel activation.
Plain answer
Choose DriveMetaData when attribution must become a customer journey.
Buyer question
Should this customer enter the journey at all?
AppsFlyer
Eligibility and suppression are usually handled downstream in another system.
DriveMetaData
Checks consent, fatigue, fraud quality, source risk, duplicate profiles, lifecycle stage, and suppression rules before activation.
Plain answer
Choose DriveMetaData when clean audiences and safe sends matter.
Buyer question
Did the journey create profitable revenue?
AppsFlyer
Can support measurement workflows, but revenue proof often depends on exports and connected reporting.
DriveMetaData
Connects journeys to retention, LTV, CAC payback, ROAS contribution, refunds, repeat purchase, and finance-ready revenue.
Plain answer
Choose DriveMetaData when the outcome must be business revenue, not only engagement.
If you only need attribution operations, AppsFlyer is the cleaner fit. If you need attribution to drive customer journeys, suppression, fraud checks, and revenue proof, DriveMetaData is the stronger fit.
Pricing advantage
Enterprise-Grade Attribution Without Enterprise Pricing Complexity
AppsFlyer is built for mature mobile measurement teams. DriveMetaData is built for brands that want clear pricing, hands-on setup, and first-party marketing intelligence without needing a large data team.
Starts free; Growth starts at ₹3/active user/month
Get the attribution intelligence of an enterprise measurement stack, with pricing and onboarding built for growing brands.
Simple Pricing
Starts free; Growth starts at ₹3/active user/month. Plans are based on active users and events, not confusing API, SDK, or conversion-based charges.
Done-for-You Implementation
Get help mapping events, imports, Shopify revenue, ad platforms, CRM, and attribution logic.
India/APAC Support
Regional support for D2C, eCommerce, app, and performance marketing teams.
Enterprise MMP buying
DriveMetaData buying
Complex enterprise quote
Simple monthly plans
Needs attribution and data ops maturity
Hands-on implementation
Mobile-first measurement focus
Web + app + Shopify + CRM revenue truth
Pricing tied to scale and setup complexity
Startup and D2C-friendly access
Use cases
Better Fit for D2C and eCommerce Revenue Questions
DriveMetaData should own the niche where brands care about Shopify revenue accuracy, repeat purchase, CAC, LTV, retargeting quality, and fake traffic.
Architecture
App + Web + Shopify Data Into One Business ROAS Layer
DriveMetaData connects paid media, commerce, CRM, messaging, SDK, and offline signals before showing CAC, LTV, margin, repeat purchase, and real revenue.
Google AdsMeta AdsShopify / WooCommerceCRMWhatsAppEmailWebsite SDKMobile SDKOffline salesRepeat purchaseRefund / RTO / cancellation
01
Collect first-party signals
Ad clicks, UTMs, web SDK events, mobile SDK events, Shopify orders, CRM updates, WhatsApp, email, and offline sales enter one layer.
02
Resolve identity
Anonymous ID, device ID, customer ID, email and phone hash, and cross-device stitching connect source to customer.
03
Calculate business ROAS
Ad spend, platform revenue, actual orders, refunds, cancellations, CAC, LTV, margin, and repeat purchase are reconciled.
04
Activate the next action
High-LTV audiences, cart abandoners, churn-risk users, recent-buyer exclusions, and low-quality user suppression sync downstream.
mobile-revenue/roas-waterfall
Fraud-adjusted ROAS waterfall
From reported performance to finance-ready LTV.
Reported revenue: $820k
Ad platforms and partner dashboards show the highest number because every eligible claim is still included.
Revenue reconciliation
Partner claim resolution
Activation-ready cohorts
Migration and pricing
Evaluate The Fit Before You Replace Your Stack
Choose AppsFlyer if you are a large mobile-first enterprise needing mature global MMP capabilities. Choose DriveMetaData if you need first-party attribution, CDP, real business ROAS, and hands-on implementation.
Not sure whether to replace, complement, or audit your current MMP?
DriveMetaData can help your team review attribution gaps, partner signal quality, Shopify revenue mismatch, fraud impact, identity gaps, and business ROAS before you make a platform decision.
Enterprise-grade first-party marketing intelligence without needing a large data team.
Simple pricingDone-for-you onboardingIndia/APAC support
Migration path
AppsFlyer importRaw data importEvent mappingPartner mapping
Product surface
Product Modules Buyers Expect
The page should make the platform surface obvious: attribution, SDKs, identity, fraud, business ROAS, activation, and privacy.
FAQ
AppsFlyer Alternative FAQs
Answers for teams comparing AppsFlyer, MMP alternatives, mobile attribution platforms, and growth intelligence layers.
Yes. DriveMetaData can be evaluated as an AppsFlyer alternative for growth teams that want to move beyond mobile attribution and measure true business ROAS using first-party customer data, identity resolution, fraud detection, and campaign intelligence.
AppsFlyer is a powerful mobile measurement platform. DriveMetaData is built for brands that need attribution, CDP, identity resolution, fraud detection, journey activation, audience governance, and business ROAS in one first-party data platform.
Measuring re-engagement is not the same as running the full lifecycle decision. DriveMetaData connects the measurement signal to customer identity, lifecycle stage, fraud quality, consent, audience eligibility, journey routing, and revenue impact.
DriveMetaData includes Journey Builder as part of the broader platform. Teams can trigger journeys from unified profiles, personalize decisions with first-party data, activate across channels, apply suppression and fraud guardrails, and measure revenue impact without separating the workflow across multiple tools.
Move Beyond Mobile Attribution to True Business ROAS
Audit platform revenue, Shopify orders, CRM identity, refunds, fake traffic, repeat purchase, and retargeting quality before your next budget decision.