Mobile attribution platform for revenue-trusted growth

Know Which Campaigns Drive Real Installs, Revenue, and Retention

DriveMetaData reconciles ad network claims, SKAN postbacks, first-party app events, deep links, CRM revenue, and fraud signals into one mobile measurement layer for growth, product, finance, and data teams.

Get a Mobile Attribution Audit View Attribution Architecture

Mobile measurement partner layer

SKAN and Android-ready

S2S events and raw exports

Fraud-adjusted ROAS and LTV

Attribution live

User u_48a / iOS

Winner

Verified campaign

ASA Brand

93%

quality

retained

$149

net LTV

ASA Brand

Install

Winner

Product deep link

First open

Kept

Trial started

$29 value

Eligible

CRM refund sync

Net LTV

Updated

Next best action

Scale the clean retained cohort and export the verified winner to partner postbacks.

app.drivemetadata.com / mobile-attribution/live

Attribution truth console

Claims, SKAN, Events, Revenue, and Fraud Quality

verified winner

D0/D7/D30

ROAS windows

live

postback QA

SRN claims

SKAN postbacks

CRM revenue

Raw exports

Claim resolver

Metapaid-social clickeligible

Googlesearch tapsuppressed

TikToktrial eventduplicate

SKANpostback 2delayed

Installs to retained revenue

SKAN control

Postback 1 mapped

Coarse values ready

Lock window monitored

Threshold checked

Revenue truth

Reported revenue$820k

Refund-adjusted$760k

Fraud-clean LTV$585k

Partner postback status

Delivered after schema and consent checks

Retry log active for queued partner events

Next best action

Move budget to clean retained cohorts

Based on duplicate-claim resolution, D7 retention, and refund-adjusted revenue.

The mobile attribution problem

Every Network Can Claim the Same User. Only One View Can Run the Business.

Mobile growth teams need retained-user and revenue truth after SKAN delay, partner claims, deep link intent, and traffic quality are reconciled.

app.drivemetadata.com / mobile-attribution/reconciliation

See the Claim, the Evidence, and the Final Attribution Decision

DriveMetaData turns conflicting mobile signals into a clear decision log: claim, eligibility, revenue, quality, and winner.

Attribution journey

Scroll the decision path on mobile.

016 sources

Claim captured

Network claim, deep link, SKAN, and app event land together.

021 log

Eligibility checked

Consent, timing, lookback, install state, and sequence are scored.

03D0-D30

Revenue joined

Subscription, refund, ad revenue, and retention context attach.

041 winner

Winner exported

One source is approved for dashboards, postbacks, and audiences.

app.drivemetadata.com / mobile-attribution/truth-console

Collect every claim

Resolve eligibility

Attach revenue quality

Select one verified winner

Decision evidence

Eligible touchASA click inside lookback window

SKAN supportPostback matched campaign map

Revenue joinSubscription and refund state attached

Quality gateNo install hijack or click spam risk

Verified winner

Apple Search Ads

Campaign, cohort, SKAN state, revenue, and source quality are stored with the decision for audit and export.

Mobile measurement layer

More Than Install Credit: Attribution, Revenue, Fraud, and Activation Together

Connect app installs, in-app events, deep links, postbacks, fraud quality, activation, analytics, and finance reporting in one mobile layer.

app.drivemetadata.com / mobile-measurement/live-event-layer

SignalEventUserValueVerdict

SDKclaimed

first_openu_48a$0claimed

S2Seligible

trial_startedu_19f$29eligible

CRMwinner

subscriptionu_77c$149winner

SKANdelayed

postback_2privacycoarsedelayed

Fraudpassed

source_qualitypartnercleanpassed

Install attribution

Click-through, view-through, organic, paid, referral, influencer, and web-to-app attribution with deterministic and deferred logic.

In-app event attribution

Registration, onboarding, purchase, subscription, level completion, wallet load, loan application, and retention milestones.

Revenue measurement

Cost, purchases, subscriptions, refunds, ad revenue, net revenue, payback, and day-0/day-7/day-30 ROAS views.

Deep link continuity

Web-to-app, QR, email, social, referral, retargeting, direct, and deferred deep link journeys tied back to source.

Partner postbacks

Validated S2S postbacks, retry logs, schema checks, suppression rules, webhook routing, and warehouse-ready raw exports.

Activation intelligence

Clean cohorts flow into CDP audiences, lifecycle journeys, campaign intelligence, analytics, and finance reporting.

SKAN and revenue truth

Control Privacy Delay and Revenue Reality in the Same Workflow

SKAN, server-side app events, CRM revenue, refunds, and subscriptions reconcile before ROAS, LTV, and payback leave the attribution layer.

app.drivemetadata.com / privacy-safe/skan-control-center

SKAN control center

Conversion values, coarse values, lock windows, campaign mapping, and privacy thresholds are QA'd against first-party events.

0-2 days

Install and early event window

Fine value mapped

3-7 days

Delayed retention signal

Coarse value resolved

8-35 days

Longer value window

Revenue model reconciled

QA loop

Threshold and campaign mapping

Ready for reporting

app.drivemetadata.com / mobile-revenue/roas-waterfall

Reported$820k

Refunds$760k

Fraud clean$690k

Retained$610k

Net LTV$585k

Revenue model

Cost, purchases, subscriptions, refunds, ad revenue, retention, and LTV feed day-0, day-7, and day-30 ROAS views.

Before

Campaign reports disagree

Networks claim credit separately, SKAN arrives late, and finance sees revenue after the growth dashboard has already moved.

Duplicate installsDelayed ROASRefund drift

After

One audit-ready decision

Claims, events, SKAN, fraud quality, and net revenue resolve into a single attribution record for every eligible conversion.

One winnerClean LTVPostback-ready

Deep links and re-engagement

Preserve Intent From Web, QR, Email, Social, Referral, and Retargeting Links

Deferred and direct deep links keep source context attached through install, first open, conversion, and later re-engagement.

Paid social to store to deferred product screen

QR campaign to app open to offer redemption

Email to subscription renewal with source preserved

Referral invite to onboarding and first purchase

Retargeting click to abandoned cart recovery

Creator link to content view and cohort attribution

app.drivemetadata.com / deep-links/re-engagement-path

Intent kept

Deferred screen

Product offer

QRInstallRedeem

Attribution attached

Source, campaign, cohort, and revenue path stay together.

Deep link attribution path

Campaign intent stays attached from link click through install, first open, conversion, and later re-engagement.

Ad click1

Deep link2

App open3

Personalized screen4

Conversion5

Re-engagement6

Signal quality and optimization

Move From Generic AI Claims to Mobile Attribution Decisions

Surface duplicate claims, low-retention sources, SKAN drift, suspicious postbacks, refund changes, and budget moves tied to clean cohorts.

ASA

93%

Brand search retains above baseline

Scale

Google

88%

Search taps convert with clean refunds

Keep live

Send Only Trusted Attribution Signals Back to Partners

Route verified installs, events, subscriptions, refunds, SKAN outcomes, fraud quality, and suppression decisions to every downstream system.

app.drivemetadata.com / partners/postback-health-map

validated

schema and consent

retry log

partner reliability

raw export

warehouse audit

Metadelivered

subscription_starteddeliveredS2S

Google Adsdelivered

purchase_completeddeliveredAPI

TikTokretrying

trial_startedretryingWebhook

Warehousesynced

raw_installsyncedExport

Finance BIsynced

net_revenuesyncedWarehouse

Search networks, SRNs, APIs, warehouses, and partners

Launch Mobile Attribution With the Controls Procurement and Data Teams Expect

Implementation covers SDK and S2S setup, SRN rules, SKAN QA, postback logs, data controls, RBAC, raw exports, warehouse sync, and privacy workflows.

SDK and S2S setup

Implementation control 1

SRN mapping and claim rules

Implementation control 2

SKAN setup and QA

Implementation control 3

Partner postback retries and logs

Implementation control 4

Data residency and retention controls

Implementation control 5

SSO, RBAC, and audit logs

Implementation control 6

Data processing, privacy rights, and retention workflows

Implementation control 7

Reporting APIs and raw exports

Implementation control 8

Warehouse sync and governance

Implementation control 9

DriveMetaData vs standalone MMP reporting

Turn Attribution Into Revenue Truth and Activation

Standalone MMP dashboards can stop at credit assignment. DriveMetaData connects attribution decisions to quality, activation, analytics, and finance-ready reporting.

One verified winner

A single campaign, partner, and cohort decision for every eligible mobile conversion.

D0 / D7 / D30 ROAS

Launch, retention, and payback reporting on fraud-clean revenue signals.

Activation-ready cohorts

Clean source quality, LTV, and retention audiences for journeys and paid media.

Finance-ready exports

Raw event trails, revenue joins, and partner logs that data teams can audit.

Build Mobile Measurement Your Growth, Data, and Finance Teams Can Trust.

Audit your current SKAN setup, partner postbacks, deep links, revenue joins, fraud rules, and raw export requirements, then map a mobile attribution layer that selects one trusted winner for every eligible conversion.

Get a Mobile Attribution Audit Map Your SKAN and Postback Setup