Before you move budget, know which campaigns kept the revenue.
DriveMetaData turns ad-platform claims, orders, cancellations, returns, WhatsApp assists, CRM outcomes, and finance rules into one retained-revenue decision view.
Trusted by growth teams that cannot afford inflated ROAS.
D2C, retail, mobility, and financial-services teams use revenue-truth workflows to defend spend before the next budget move.
When did the ad dashboard stop matching sales?
Before you scale a campaign, see the first day the platform story split from store revenue and DMD-attributed revenue.
Daily Ad Claim Drift
Seven-day budget check: store revenue, DMD attribution, and ad platform value.
The ad platform reported more value than the store actually kept.
Claimed revenue kept rising while sales stayed flat. Check windows, duplicate credit, and late returns.
Do not add spend to the claimed winner until the source report is reconciled.
Claim becomes budget action.
Get the ROAS gap reviewed before you rebuild the workflow.
Send the minimum context. We will map the likely claim, leakage, and source issues before your next budget move.
Stop scaling campaigns on ROAS you cannot prove.
Find where platform ROAS stops matching sales.
Show the first place ad-reported revenue separates from fulfilled orders, paid revenue, refunds, and customer status.
before scale
Campaign Spend Action Board
Ranked moves from claimed ROAS, verified revenue, and the operational reason behind the gap.
Board-ready ROAS proof, not another spreadsheet.
Start with what ad platforms claimed, remove the revenue the business did not keep, and leave teams with one number they can defend in a budget meeting.
Get the memoWhat changed the number
The reasons finance will ask for before approving the next spend move.
One truth, five teams, zero debate.
The same reconciled ROAS number becomes the right next move for every owner in the room.
Connect the stack. Govern the number.
Model revenue once, then let every team read the same retained ROAS and budget action views.
Revenue Truth Model
Bring the real ROAS number to your next budget meeting.
Request a free ROAS Reconciliation Audit and get the claim, adjustment, source, and next move your team can review together.
Request your reconciliation audit.
Use the audit form above to share your stack, challenge, spend range, and website. We will map the revenue gap your team needs to defend.