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Customer Data Platform8 min read

Marketing Efficiency Ratio (MER) Needs A Warning Label For D2C Growth

How to use MER without letting one blended number hide cohort decay, channel lag, discount pressure, and attribution noise.

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Ranjeet Ranjan

Aug 31, 2026

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Marketing Efficiency Ratio (MER) Needs A Warning Label For D2C Growth

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Audience Segmentation in Marketing: Boost Activation Campaign Performance
Journey Orchestration5 min read

Audience Segmentation in Marketing: Boost Activation Campaign Performance

How targeted audience segmentation drives activation success in marketing campaigns

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Ranjeet RanjanAug 11, 2026